When Covid forced Black Hat to go virtual in 2020, we needed to augment our online presence at the conference to ensure we would get the most out of this critical opportunity. We created Virtual Vegas, to enhance attendees Black Hat experience & replicate the educational, social & fun engagements they would normally have in Vegas in person.
Elements of Virtual Vegas:
Black Hat Debriefs
Following each day of the conference, our team of experts provided a recap of Black Hat educational briefing sessions with key takeaways by topic area. This provided a great asset to our guests who couldn’t attend all Black Hat sessions & an opportunity to showcase our thought leadership.
Happy Hours
Our research & product teams invited our guests to raise a glass together & learn about our latest findings & best practices in a laid-back, social setting.
Online Poker Tournament
Guests got great pointers from professional poker player, Daniel Negreanu, before splitting off onto their tables to play for charity with their peers & Rapid7 hosts, as well as a chance to win a trip to the World Series of Poker.
Slot Machine
It wouldn’t be Black Hat if you didn’t leave with a full bag of swag! So we created a virtual slot machine where people could “spin to win” branded merch & we could fill the top of our funnel without standing in a booth all day.
Virtual Demos
Traditionally our best converting leads from trade shows, guests were able to sign up for a 1:1 demo of our products.
Influenced Pipeline @ 1 Month Post Event
- 2,723 MQLs (68% MQLs from VV)
- 581 SAOs
- 423 SQOs
- $17.5K Qualified Pipe
- 47 Won Deals (91% won deals from VV)
- $798K ARR
- $25K ASP
- 15 Services Deals (13 of the 15 from VV)